Information Technologies, Marketing & Promotion, Operations
The Web Analytics Manager will support the Director of Analytics and will be primarily responsible for overseeing eCommerce analytics and reporting, monitoring the performance of the “customer experience” on the website, and identifying and leading change recommendations to enhance the online customer experience. This position will also lead planning and forecasting e-Commerce sales.
The successful candidate will be able to work independently, demonstrate experience leading a web analytics team in a high energy, retail e-commerce environment to develop key insights and meet time sensitive deadlines.
The Manager of Web Analytics responsibilities include:
Perform as the subject matter expert overseeing web analytics over all AZO ecommerce properties; B2B/B2C across desktop, mobile and app
Lead the measurement and reporting of all ecommerce KPIs as well as conducting and presenting ad-hoc analyses at the executive level.
Directly responsible for strategic and day-to-day support analytics needs around promotions and customer experience, leveraging a team of three direct reports.
Oversee all tag management activities, ensuring accuracy, developing a robust tag management process and liaising with IT, UX and Merchandising to identify the impacts of the changes to the platforms/pages on tagging
Lead efforts in developing enhanced analytical capabilities by exploring and onboarding partners and/or technologies that could be useful for analytics and customer level data-driven insights data management and visualization
Lead and communicate the analysis and performance of different marketing channels like email, affiliate PPC, Display (banner ads), social media, mobile sites etc., aggregate findings, structure into reports, and present findings to cross-functional team members
Effectively analyze and communicate the analysis of competitive and industry activities to define best practice benchmarking and identify gaps
Lead forecasting and planning Sales for both the Commercial and Retail websites using statistical methodology and anecdotal insights
4-6 years of experience including:
Bachelor’s degree in business, marketing, computer science, statistics or similar Master’s degree preferred
Proven experience leading a web analytics in a fast paced retail environment.
Experience working with Adobe Marketing Cloud tools (like Site Catalyst, Ad-hoc, Campaign, Audience Manager), Adobe Target or Monetate and Tealium or DTM
Experience analyzing data using Business Objects, Teradata, Tableau, Alteryx and SAS preferred
Strong data analysis and problem-solving skills with sound knowledge of statistical and forecasting methods
Strong understanding of e-commerce dashboards, web analytics, and statistics
Proficient in Advanced Excel Functionalities and SQL
AutoZone is the nation's leading retailer and a leading distributor of automotive replacement parts and accessories with more than 5,000 stores in the US, Puerto Rico, and Mexico. Each store carries an extensive line for cars, sport utility vehicles, vans and light trucks, including new and remanufactured hard parts, maintenance items and accessories. Since opening its first store in Forrest Cit...y, Ark. on July 4, 1979, the company has joined the New York Stock Exchange (NYSE: AZO) and earned a spot in the Fortune 500.