Plans, directs and coordinates the marketing of the organizations products and/or services. Develops and executes short and long-term marketing plans and programs. Oversee advertising and promotion activities of the ThyssenKrupp Bilstein of America, Inc.
Understand significant market, application and customer trends and align investments in all areas with the company’s focus application and customers.
Extensive experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives.
Proven ability to design, develop and implement both strategic programs and supporting tactics.
Thorough understanding of branding principles and tactics through multimedia including the web.
Strong project management skills with demonstrated ability to multi-task and set priorities with tight timelines and high client expectations.
Identify, plan and manage the organization’s advertising, promotion and publicity activities, including print, electronic, direct mail, tradeshow activity, web and direct marketing, promotional items, sponsorships, etc.
Propose, evaluate and manage financial aspects of the marketing department including budget and investment planning.
Establish marketing goals targeting share of market and profitability of products and/or services.
Initiate market research studies and analyze finding; research and analyze economic feasibility aspects of proposed projects
Evaluates marketing reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
Acts as company spokesperson. Communicates with outside media and advertising agencies.
Travel to tradeshows, races and customers several times a year
Maintains a safe working environment by complying with all safety and environmental policies in the workplace. Advocates for and promotes a safe work environment by reporting Near Misses and/or other safety and environmental hazards, wearing all required PPE and encouraging others to do the same.
Ensures compliance and safety of all activities within the organization standards and policies.
Performs all other duties and responsibilities as assigned.
Experience in a high performance fast paced automotive industry with technical automotive knowledge preferred
Thorough understanding of the U.S. automotive aftermarket preferred
Ability to utilize related research resources, create forecasts, research and analyze data, organize and manage projects.
Proven success within social media marketing avenues and event management
Prior experience with sponsorship marketing
Effective interpersonal and communication skills, both written and verbal.
Strong presentation and multi-tasking abilities required.
Microsoft Office (Word, Excel, Outlook) with advanced Excel and PowerPoint.
A working knowledge of SAP or similar system preferred.
Highly organized with ability to work independently as well as part of a team.
Exhibits integrity through fair and ethical behaviors in all activities; maintains accountability for performance.
Strong attention to detail with well-developed organizational and communication skills.
Proven experience developing work processes to improve outcomes for the team/customers.
Possesses a stable work history, preferably in a manufacturing environment, and a strong personal desire to work safely and maintain a safe working environment.
About thyssenkrupp Bilstein
Throughout the world, the name thyssenkrupp Bilstein stands for innovation and high-tech solutions in chassis engineering. With its competitive chassis engineering solutions and with production facilities in Europe, North and South America, and Asia, the company supplies a complete range of damping and suspension products. Moreover, thyssenkrupp Bilstein has for many years, been a preferred partner in motor sports and vehicle tuning. Our membership with the internationally operating thyssenkrupp AG ensures that resources for investment provide an additional lead in development competency. Particularly, through simultaneous engineering, we permanently help to improve engineering design and systems in automotive engineering.